Insurance CMO Agenda for Marketing Transformation, Part 1: Three components...
Although companies haven’t yet fully recovered from the impact of the global recession, business leaders across industries have told Accenture that they are optimistic about the future. They are...
View ArticleInsurance CMO Agenda for Marketing Transformation, Part 2: Driving growth and...
Accenture studies have found that there are mutual benefits for customers and insurers in providing customized, seamless and evolving customer experiences—right from the first point of interaction. And...
View ArticleInsurance CMO Agenda for Marketing Transformation, Part 3: A journey toward...
Eighty-two percent of insurance CMOs say it’s essential or very important to deliver an effective customer experience—but only 67 percent believe they’re doing a good job of it. That’s a key finding of...
View ArticleInsurance CMO Agenda for Marketing Transformation, Part 4: Infusing digital...
Digital has matured from emerging technology, to IT concern, to enabler of high performance. It has become a part of how consumers shop, sell, rate, advise and engage with other consumers and...
View ArticleInsurance CMO Agenda for Marketing Transformation, Part 5: Keys to a...
Over the course of this series, I’ve been discussing the crucial role of the CMO in driving a company’s shift toward customer-centricity. At Accenture, our experience is that successful marketing...
View ArticleIncreasing the Value of Life Insurance Distribution—Part 1: High-Potential...
Growth remains elusive for US life insurance companies. Still, a greater-than-ever need for insurance and retirement products is fueling high potential for the US market—estimated by Accenture to be...
View ArticleIncreasing the Value of Life Insurance Distribution—Part 2: A Five-Step Approach
My last blog outlined key opportunities life insurers should explore to help sustain and grow business. Capturing the potential requires certain action from life insurers. My colleague Patrick Lyons,...
View ArticleIncreasing the Value of Life Insurance Distribution—Part 3: Made for...
The high-potential growth segments and the five-step approach discussed in my earlier blog posts offer life insurers some guidance in capitalizing on digital innovation to go after more growth. A new...
View ArticleYour customers are looking to leave
The Internet of Things (IoT) is fast multiplying the digital connections between consumers and the world in which they live. It is dramatically changing way people buy goods and services ... Read More...
View ArticleMarketing has to evolve to thrive in the digital insurance marketplace
In the last decade, the insurance consumer marketplace has evolved rapidly. Products and services come and go; new entrants appear overnight; and insurance customers demand more customized offers for...
View ArticleSix steps to building a just-in-time marketing model for insurers
In the first two parts of this series, we looked at how conventional marketing tenets are becoming increasingly outdated in today’s digital insurance consumer marketplace. We also highlighted the...
View ArticleBroadening the Customer Base with “Plug & Play” Insurance
Insurance is not always at the top of the customer’s mind, but customers are willing to consider insurance purchases “incidentally” while shopping for other needs. Our third emerging insurance...
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